Drive User Adoption—and Drive Sales, Productivity, and ROI
Strong user adoption is key to the success of any Software-as-a-Service (SaaS) CRM system. Attaining it requires a deep understanding of the Three Pillars of Adoption – people, process and technology – and how they influence CRM success.
Marketing Automation Is No Longer Optional is the first in a two part white paper series that details exactly what marketing automation is and explains why those who want to remain competitive can no longer ignore it.
5 Keys to Marketing Automation Success, shares five essential steps to consider when implementing a marketing automation solution. Seamlessly integrating all aspects of marketing is no simple task, but following the guidelines presented breaks the implementation down into manageable steps to ensure your ROI and take your business to the next level.