Customer Engagement: Not Just the Latest Buzzword
Type “customer engagement” into Google and you get almost 75 million results. The concept of customer engagement is not just the latest buzzword, but rather represents a transformative industry trend. What does customer engagement actually mean? There are plenty of definitions out there. But let’s look at this from a customer point of view—because one [...]
The Cloud Covers All Industries, Every App—and Your Customers
Whatever industry you work in, whatever your department or area of expertise, cloud computing has established its presence. From retail to banking, from travel & hospitality to healthcare, organizations are using the cloud. And businesses are implementing cloud applications in functional areas from sales & marketing, to human resources, accounting, and enterprise resource management. Growth [...]
Social Madness During March Madness
Whether or not you’re a NCAA basketball fan, how can you not notice March Madness? How many of your colleagues pored over their brackets? How many commercials have you seen on television and online? How many headlines have you read? This annual sporting event is not just a basketball tournament, it’s an enormous national media [...]
Provide Better Customer Service & Gain Insight into your Call/Contact Center’s Performance
The Salesforce Service Cloud is helping companies provide stellar customer service across many channels. With the continuing growth of customer service access points, it’s important to have a comprehensive view of your entire spectrum of customer support. Whether it’s your call center, social media channels, email support, online communities, etc., insight into all of these [...]
Tips for Creating Dashboards for Anyone in Your Organization
Dashboards are an excellent way to get a snapshot of how your organization is performing. Creating customized dashboards in Salesforce enables executives, sales and marketing professionals, customer service agents, administrators, and others to track and quickly view performance metrics. Download FREE dashboards from the AppExchange There are numerous free options available on the AppExchange, so [...]
Advanced Tips for Salesforce Q&As
Our last webinar yielded some excellent Q&A that may be useful to you. Take a look and please post comments if you have any follow-up questions of your own! Q: Does Cloud Scheduler sync with Outlook and/or Gmail? A: The Cloud Scheduler doesn’t sync with Outlook and/or Gmail per se. But if you use the [...]
Internal Collaboration Gets Social
Companies have always collaborated internally on projects and issues. There is a long history of technology facilitating that collaboration. First there were face-to-face meetings, and then came conference calls with remote employees or partners. Soon instant messaging, videoconferencing and webinars became available. Today, technology has expanded collaboration capabilities in ways unheard of just a few [...]
The Super Bowl is Super Social—You Need to Be Too
Imagine you work for one of the companies paying $3.8 million for an advertising spot during the Super Bowl broadcast. Your commercial will be seen by hundreds of millions of viewers. It will be shown online. Media bloggers will dissect and grade your ad. Plus, your campaign likely has a website associated with it, along [...]
Oracle’s Acquisition of Eloqua Reflects Changing Market Forces
When Oracle, the second largest software company in the world, recently announced its acquisition of Eloqua, a recognized leader in marketing automation, a number of market trends were validated. First, the acquisition reinforces the growing importance of marketing automation to business success. It recognizes that the relationship between buyers and sellers has drastically changed over [...]
Should Social Take the Place of Marketing Email?
Many organizations understand the importance of Social. They have adopted social platforms such as Facebook, Twitter, LinkedIn, Google+ and others. They are maturing as social businesses as they discover new ways to communicate and interact with their customers and prospects, and to use social data to inform more effective marketing programs, and to develop better [...]
The New Service Mantra: Customers Have Control
Customers have control. That simple statement has huge implications for organizations today. Customers have more choices than ever in virtually every product and service category, have access to a wealth of product information and reviews online and through social networks, and expect to interact with your company whenever and however is convenient for them. In [...]
Marketing Automation: Who Belongs on the Team?
You’ve decided that your organization is ready for marketing automation. But where to begin? Your first task is to assemble a team that will be responsible for the selection, implementation, and adoption of your marketing automation solution. Throughout the process of assembling of your team, you will likely play the role of evangelist to help [...]