Intense

Red Bank, N.J., June 24, 2010 – A new survey, focused on sales and marketing organizations, reveals two important trends:

• Corporate sales and marketing teams are more likely to collaborate with each other if working in a combined unit; and,
• Sales and marketing professionals feel that the use of a common technology platform across both groups will break down the silos between them.

The survey, entitled “Uniting Sales and Marketing,” was conducted during June 2010 by CoreMatrix, a leading provider of business consulting, systems integration and support services. Its goal was to reveal the degree of collaboration between corporate sales and marketing teams, examine the impact of technology on their interaction, and determine what changes will bring improvement to both groups. Of the nearly 150 professionals who responded to the survey, 80 percent are in sales or marketing departments. Participants’ companies range from small-medium sized businesses to Fortune 100 companies.

The survey results show significant cooperation between sales and marketing teams does exist, but specific changes would significantly increase collaboration.

“Using common dashboards, unifying sales and marketing systems and access to the same customer and prospect databases leads to increased collaboration between teams ,” concluded Joan Rothman, Vice President of Marketing, CoreMatrix. “This is especially true in the healthcare, software, and energy industries.”

More than two-thirds of respondents indicated their companies have separate sales and marketing departments. Over half said there could be more collaboration between sales and marketing teams. Not surprisingly, respondents from companies with combined sales and marketing departments were more likely to indicate good teamwork between the two disciplines.

Although 85 percent of those surveyed are using a sales automation system, only 53 percent said their companies’ marketing departments are using the same system. Asked if technology is helping enhance the partnership between sales and marketing, 67 percent said yes.
”While our survey showed a healthy degree of collaboration, there’s certainly room for improvement,” Rothman concluded. “Organizational alignment and the use of new Software-as-a-Service technologies will increase sales and marketing communication and cooperation across most types of companies.”

About CoreMatrix Systems™

CoreMatrix (www.corematrix.com) is a leading provider of consulting services, systems integration and support services for mid-sized and Fortune 500 companies. With industry-specific experience gained from 1,000 CRM projects, CoreMatrix is dedicated to helping customers increase value from on-demand software applications to quickly improve productivity and see a faster return on investment. CoreMatrix customers include American Express® Travel Management Services, Citrix®, and Kronos®. CoreMatrix has regional offices throughout North America.

Contact:
Tiffany Winbush
212-583-1043 x14
twinbush@bridgeny.com

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