CoreMatrix | Cloud Computing Consulting | CRM Integration | Application Development

Red Bank, N.J., May 3, 2010 – – CoreMatrix Systems™, a leading Software-as-Service (SaaS) consulting company, partnered with integrated marketing software firm Aprimo to host a webinar titled “Tackling Real Issues between Sales and Marketing.” The webinar is archived and now available at http://www.corematrix.com/resource-aprimo-training.htm.

Leading marketing experts discussed the changing roles of sales and marketing as the work of both teams become more and more interconnected. An ongoing need for communication and feedback is essential among the two divisions within a company. The webinar also provided concrete tips companies can use to align sales and marketing. Participants discussed five key steps marketing teams can implement to ensure they are working transparently with their sales colleagues. These pointers included:

• Step 1 – Tell the sales team what you’re doing
• Step 2 – Make sales a part of marketing
• Step 3 – Show sales what marketing is doing
• Step 4 – Leave the sales team with leads
• Step 5 – Tell sales what marketing did

Hosts and Panelists included:

• Joan Rothman; Vice President, Marketing, CoreMatrix
• Lisa Arthur; Chief Marketing Officer, Aprimo
• Jonathan Block; Vice President and Service Director, SiriusDecisions
• Allen Stiles; Director of Operations, Sales, Marketing & Business Development, Deloitte

About CoreMatrix Systems™

CoreMatrix (www.corematrix.com) is a leading provider of business technology (BT) consulting services, systems integration and support services for mid-sized and Fortune 500 companies. With industry-specific experience gained from 1,000 CRM projects, CoreMatrix is dedicated to helping customers increase value from on-demand software applications to quickly improve productivity and see a faster return on investment. CoreMatrix customers include American Express® Travel Management Services, Citrix®, and Kronos®. CoreMatrix has regional offices throughout North America.

Contact:
Joan Rothman
CoreMatrix Systems LLC
914-391-8406
jrothman@corematrix.com
www.corematrix.com

This entry was posted on Monday, May 3rd, 2010 at 3:48 pm and is filed under News and Events, Press Releases. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.